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Francois Finds Love

for Pepe Saya

ANIMATION / CONCEPT DESIGN / CHARACTER DESIGN / ADVERTISING

From concept to execution in a single round, taking only one day to pull off this cute little animation for Pepe Saya's launch into David Jones. To be in line with Pepe Saya's branding and French Lebanese roots, I chose the name Francois. Francois being the amiable and refined gentleman that he is, searches David Jones for true love and he finally find Pepe Saya's delicious cultured butter!

"For the best butter in town, go to David Jones! Pepe Saya Butter is now available at David Jones on Market St, Sydney CBD and Bourke St, Melbourne CBD."

Early drafts of Francois, the concept.

Then putting it together in Flash/Animation, drawing several frames. I went for the old school rough animation aesthetic and flickered the frames back and forth with redrawn & traced lines.

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