© 2020 Foodie Design  -  30 Shoreline Drive, Rhodes, NSW, Australia.

 

Will Truong   -   0422 897 408.  -   will@foodiedesign.com.au

Product Photography & Packaging Design

for Pepe Saya

PRODUCT PACKAGING DESIGN / PRODUCT PHOTOGRAPHY / PHOTO-RETOUCHING

The Pepe Saya brand is quite unique from other brands. It doesn't always adhere to conventional wisdom and paradigms. Their head was to be an iconic symbol, almost like Prince. To that end, the name and font for "Pepe Saya" is treated as expendable (heresy for designers! Point of difference for the Pepe Saya brand). The head illustration is the focal point. Everything else was made simple and minimal.

 

The aim of the photography and retouching was to produce a nice clean punchy image that could look good any where, whether on a website, brochure or massive poster, in a way that makes the product obvious what it is. Butter Sheets and Butter Logs were particularly tricky.

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