Being in the Foodie Sphere, I run into the "Artisan" space almost daily. And yet, "Artisan" and "Eco-Friendly" are not one of the seven...

When a brand is inconsistent and put out mixed messages then the consumer perceives it to be inauthentic and therefore doesn't believe...

Good brand development helps your customers find the product and service they're looking for. Let's say your product is premium, but it...

The difference between a logo and a brand eludes a lot of people. Even the word branding can seem mysterious. What are they? A useless...

A bacteria whose spores don't die by boiling! What is it? What can you do about it? It's called Clostridium Perfringens (New to the...

Why be a niche designer? Why have I chosen to focus exclusively on food and cut myself off from potential clients who aren't food...